About
Creativity,data& technology.
Introduction
I’m Rounak Suraj Mallick, a performance & growth marketer focused on building data-driven digital marketing strategies that turn attention into measurable business growth.
My work combines performance marketing, SEO, paid advertising, social media, conversion optimization, analytics, and Gen-AI tools to create smarter and more effective marketing campaigns.
I believe great marketing sits at the intersection of creativity, data, and technology. I continuously experiment, analyse results, and use AI to improve how brands attract, engage, and convert their audiences.
My approach to marketing
Experiment. Analyse. Improve.
Creativity
Ideas and messaging that earn attention.
Data
Measurement that shows what is actually working.
Technology
AI and automation that make good work scale.
Skills & expertise
What I bring to the table.
Acquisition, optimisation and strategy across paid and organic channels.
- Digital Marketing
- Performance Marketing
- Growth Marketing
- Meta Ads
- Google Ads
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Social Media Marketing
- Social Media Management
- Content Marketing
- PPC Advertising
- Conversion Rate Optimization
- Funnel Optimization
- Email Marketing
- Audience Research
- Marketing Strategy
- Paid Advertising
Professional experience
Experience.
- 01
The Practical World
Founder & Digital Growth Strategist
Built and developed an independent digital knowledge platform combining website development, SEO, content strategy, GenAI, AEO, GEO, analytics and digital growth strategies.
- 02
Digital Marketing Projects
Independent Marketing Projects
Worked on practical projects across performance marketing, growth marketing, SEO, social media, content strategy, audience research, analytics and GenAI marketing.
- 03
Freelancing Projects
Performance & Growth Marketing
Worked on client-focused marketing projects involving lead generation, LinkedIn marketing, paid advertising, content strategy, social media, website development and growth-focused marketing solutions.
01
Vision
To become a data-driven growth marketer who combines performance marketing, AI, technology and analytics to build scalable digital growth systems and meaningful business outcomes.
02
Mission
To continuously learn, experiment and apply data, AI and modern digital marketing strategies to solve real business problems, improve customer experiences and create measurable growth.