Projects

Selectedwork.

Strategy, measurement and growth work across travel, skincare, handloom, B2B and publishing.

Travel campaign artwork with a red suitcase, globe and world landmarks on a sunset beach

Travel · Full-funnel strategy

MakeMyTrip

Full-Funnel Digital Marketing Strategy

Developed a full-funnel digital marketing strategy for MakeMyTrip, combining consumer research, market analysis, brand positioning, campaign planning and performance measurement.

Strategic focus

Market Research · Consumer Behavior · Audience Personas · Competitive Analysis · SEO · PPC · Content Marketing · Social Media · Email Automation

Performance & optimization

Designed integrated campaign concepts, paid advertising strategies, consumer-focused messaging, marketing automation workflows, KPI frameworks, A/B testing, CRO, budget planning and ROI measurement.

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D2C skincare · Analytics

PureGlow

D2C Growth & Measurement Strategy

Developed a data-driven growth strategy for PureGlow, a D2C skincare brand, with a focus on improving e-commerce performance, conversion, customer retention and marketing ROI.

Strategic focus

KPI Framework · Consumer Funnel · GA4 · Google Tag Manager · SEO · Keyword Research · Landing Page Optimization · A/B Testing

Growth & analytics

Built measurement frameworks covering attribution, CLV, channel performance, dashboards, retention, conversion optimization and ROI analysis to support data-informed growth decisions.

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Handloom · Brand & GenAI

Kosali Ranga

Digital Brand & National Growth Strategy

Developed a digital marketing and growth strategy for Kosali Ranga, a regional handloom brand focused on Sambalpuri-designed sarees, with the goal of building a stronger digital presence and expanding its reach beyond the local market.

Strategic focus

Brand Positioning · Audience Research · Competitor Analysis · GenAI Marketing · Content Strategy · Social Media · Influencer Marketing · Festival Campaigns

Brand & digital execution

Created a culturally rooted visual identity and marketing ecosystem combining traditional Sambalpuri aesthetics with modern digital communication, content creation, website strategy and AI-assisted marketing workflows.

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B2B · LinkedIn lead generation

Central Era

B2B Performance Marketing & Lead Generation

Supported Central Era's B2B growth efforts through LinkedIn-focused performance marketing, content strategy, audience targeting and lead-generation activities aimed at reaching relevant business decision-makers.

What I worked on

LinkedIn Marketing · Lead Generation · Audience Research · ICP Targeting · Content Strategy · Performance Marketing · B2B Outreach · Personal Branding

Growth approach

Focused on identifying relevant B2B prospects, improving LinkedIn visibility, creating targeted marketing content and building a structured lead-generation approach to support business development.

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Publishing · SEO & AEO/GEO

The Practical World

Digital Knowledge & SEO Growth Platform

Built and developed The Practical World as an independent digital knowledge platform, combining website development, content strategy, SEO, AI-assisted workflows and digital growth principles.

What I worked on

Website Development · SEO · Content Strategy · Keyword Research · AI-Assisted Content · AEO · GEO · Content Architecture · Digital Branding

Growth approach

Created a scalable content and SEO framework focused on organizing practical knowledge, improving content discoverability, building topical authority and preparing the platform for long-term organic growth.

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